Color Pallete

The Story

Kristie was a marine biologist who trained sea lions! From many working hours, little time off, and poor upper management, she wanted to create a life that allowed her to live more freely while still doing what she loved. As a dog trainer she wanted to show how her website and brand would create a fun and easy experience for all her clients. 
 

Mood Board

the Concept

Kristie came to me with a very specific style in mine. She wanted the logo to convey that the dog is smart from learning all the new tricks (hence the "nerd" part) and have a very clear modern, fun and clean look.