The whole purpose of having a website is to drive people to what you offer. If your website isn’t performing in this way, you’ve got a problem. 

You may have a cute website, but without some of these features, you’re missing out on traffic which ultimately, cuts out on potential sales. 

When I design websites, of course, we want it to look nice, unique, and truly represent who you are, but there’s more strategy behind the design than you might think. 

There’s a purpose behind every decision I make when I design websites. Here are some things that I do to improve web design in a way that boosts sales! 

Clean and consistent design

Clean and consistent design may not seem like rocket science when you first get started designing a website, but it’s one of the most important factors because it builds trust with visitors.

The first thing that people notice when they come to a website is how clean and consistent the design is. A lack of consistency can make a site feel disorganized and chaotic, which creates distrust in visitors. You want viewers to trust your brand enough to click through to your website and purchase a product or service. Consistency makes sure that happens by creating an environment where users feel at home.

This also means that colors, fonts, and spacing should be chosen and used consistently throughout your site. This helps make everything look clean and gives people a sense of organization as they browse pages on your site. This reduces the amount of time they spend trying to find what they’re looking for or determine whether the content is trustworthy (which often results in them leaving).

There are plenty of websites out there that have clean design details but don’t quite nail down all things being consistent. For example, some websites will change their main colors from page to page (or post to post), which makes navigation more difficult for viewers because each page has its own unique color scheme rather than sticking with one across several different pages/posts.

Simple, but bold brand colors

A primary goal of your website should be to boost sales. There are many things that factor into this, from the visual aesthetic of your site to the quality of your customer service. But it’s hard to make a sale when your homepage is a jumbled mess, or if you’re using colors that don’t match up with one another.

The easiest way to get started when choosing colors is by using a color wheel. Complementary colors are colors directly across from each other on the color wheel, so if you’re looking for colors to use in your logo, this will be ideal. You can pair these complementary colors with either dark or light versions of themselves in order to create subtle contrast on your website and make important elements pop out more toward your visitors (like call-to-action buttons).

An online color palette picker can help you ensure that all of the colors used on your site complement each other nicely and give off a unified vibe as well. A huge timesaver for any web designer or developer is being able to select some basic colors for their project and then have the program come up with a corresponding palette based on those choices. You’ll find palettes like this available at many different websites out there, so just do a quick search and pick whichever one seems most appealing!

When choosing brand colors—for things such as logos, website layouts, email templates, etc.—it’s important not to go overboard with too many different shades and hues that don’t fit together nicely as part of an overall cohesive package. The last thing you want is for potential customers to be overwhelmed by an array of different shades rather than feeling confident about making their first purchase from you! If possible, try sticking with two or three main brand color choices in addition to (and including!) white space around text and images so that everything appears easy to read and spacious enough for people browsing on their phones or computers at home or work!

Clear call to action

A call to action is an obvious prompt for your visitors to take action. It’s the final step in a sales funnel and something every website needs. When you know what your CTA is, it can make or break your online sales efforts. In order to create a powerful CTA, it’s important to use language that employs motivational verbs like “Try Free” or “Only $5/month”. Good CTAs will be direct and get the point across without being overbearing or too wordy; they’ll also use design cues like color and background images to draw attention. Let’s examine some of the most effective CTA examples around today and see what we can learn from them:

What do these CTAs have in common? They’re short, sweet, and direct—just like an arrow pointing at its target. The visual component helps them stand out from the clutter of text-heavy pages and gives them an added boost of credibility (credibility = trust). Once you’ve crafted a good CTA that speaks to your customers on their level, you’ll notice how much easier it will be for them to take the next step in their journey with you.

Keywords in metadata

Regardless of your website’s size or subject matter, search engine optimization is just one small part of the overall pie or snow cone in my case. However, SEO is still important. With proper SEO in place, you can attract a lot more interest and gain more traffic to your site. Whether you’re creating a new website or revamping an old one, there are core elements that will boost your rankings—and these six will give you a head start on the process.

What is metadata? Metadata entails all the necessary information about your website that search engines will read and use for their processes. You might be wondering why this information even matters if none of the visitors ever see it! Well, the truth is, it does matter and not only because of its potential to attract more traffic from search engines but also from regular users who use search engines as their main form of navigation when looking for certain websites on any given topic.

The most basic form of metadata includes:

• Website title (the name showing up in search results)
• Page title (the name at the top of each page)
• Meta description (a short summary/description about what your page’s content is).

Google Analytics integration

Website creators and marketers have a lot of data at their disposal, but it’s not nearly as useful as it could be if you can’t access it. Sites like Google Analytics do a great job of collecting visitor data automatically, but the best way to get at that information is by logging in. If you’re currently working on an eCommerce website or any site that collects leads or sign-ups, make sure to properly integrate Google Analytics so that you can keep track of what’s going on with your visitors!

Contact information is easily available

Contact information is for customers to find. It’s not for the website, however nice it may be, to be able to take credit for it. Some companies make their contact information highly visible on their websites, which defeats the purpose of having a website in the first place.

Having an email address on your site is not enough; you also want a phone number, address and/or other form of e-mail address that will reach customers quickly if they have questions or need more details about your product or service. A phone number allows them to call you directly instead of waiting on hold while they try to figure out where they go next with trying to find out more about your company and what it can do for them.

Put all of your contact information into one place on your website so that users know how to get in touch with you immediately, either by phone or email (which is especially important because many users are busy people).

These are some basic but key elements you need on your website to start. From here, there are many possibilities that will help boost your outreach and sales. If you are looking for more web design support, contact me and we can chat about your business goals and web design!